Every day people live their journey in a totally digital world. The challenge of any business is to be able to connect to your audience at the right time, in the right place, with the right message. How to be present in your clients' digital journeys? MasterCard presents Digital Journeys. A relationship intelligence solution for the financial industry. A 100% digital marketing automation platform. A product to develop and enhance the relationship with its customers throughout the entire life cycle. Now you can easily, quickly and efficiently create and activate credit, debit, incentive and accreditation solutions. From strategy to execution, with centralized management and data intelligence.
Art direction project where I created the key visual/visual identity and UI (User Interface) for aktuelmix agency, during a project bidding process for mastercard. The briefing consisted of developing assets and some screens of the website for presentation. Executed this job as a freelancer.