In 2021, we launched the global Youniverse campaign in Brazil with the message "Expand your Youniverse", in a concept that proposes to the public to combine the technology, design, and lightness of the Dell XPS 13 with their passions. To connect the passion points of the product's target audience, we selected a squad of Instagram influencers with a strong creative and innovative appeal: Two Lost Kids, Depois das Onze, Nátaly Neri, Niina Secrets, and Grazi Massafera. We uniquely transform the brand's networks, both feed and Instagram Stories content, relating the product to wellness activities, content creation, acting and creative writing.

Services: Creative Direction, Art Direction, Social Content Strategy