WideWorlds
WideWorlds is an AI focused brand with the objective of connecting brands to users through a creative partnership. The innovative platform combines art with engagement metrics to create a singular world of wide possibilities.
I was invited by EAT Studio to develop a Brand Identity option for the client. My creative direction aimed to the Gen Z audience, the one generation that is more inclined to adopt and utilize AI into daily tasks and work operation.
This work reflects a behavior analyses along with a commercial approach to a innovative tool, keeping a recognizable and appealing aesthetic. This design option was reproved and does not represent the WideWorlds brand.
Services: Creative Direction and Strategy, Art Direction
Mankind is obsessed with ✧˖° ⊹ ࣪ nostalgia ⊹ ࣪ ࣪°˖✧.
Mankind is obsessed with ✧˖° ⊹ ࣪ nostalgia ⊹ ࣪ ࣪°˖✧.
From Dua Lipa’s Future Nostalgia, to flip phones, digital cameras and Y2K trends. Across pandemic years, economic recess and a major uncertainty over any aspect really, Gen Z is on rediscovering and repurposing the internet.
Because they weren’t there before when it was created.
As a revolutionary technology arises to change our relationship with digital experiences - much like the Internet, but not quite -AI appeals to Gen Z as a key asset to increase performance and life quality. But when it comes to it as a product and packaged with a commercial approach that connects brands to the (i'm so sorry for this word) hype of AI, the visual aspects need be very appealing for this demanding generation.
The early days of Internet, an ethereal sensation, community-focused and a friendly aesthetic, these are the main aspects for the WideWorlds visual identity.
From Dua Lipa’s Future Nostalgia, to flip phones, digital cameras and Y2K trends. Across pandemic years, economic recess and a major uncertainty over any aspect really, Gen Z is on rediscovering and repurposing the internet.
Because they weren’t there before when it was created.
As a revolutionary technology arises to change our relationship with digital experiences - much like the Internet, but not quite -AI appeals to Gen Z as a key asset to increase performance and life quality. But when it comes to it as a product and packaged with a commercial approach that connects brands to the (i'm so sorry for this word) hype of AI, the visual aspects need be very appealing for this demanding generation.
The early days of Internet, an ethereal sensation, community-focused and a friendly aesthetic, these are the main aspects for the WideWorlds visual identity.
Main Lockup
Icon
Texturized and stylized logo variations
World Wide Web World Wide Web World Wide Web World Wide Web
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